This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.
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J. David Hunger, Ph.D. (Ohio State University), is Professor of Strategic Management at Iowa State University. He previously taught at George Mason University, the University of Virginia, and Baldwin-Wallace College. His research interests lie in strategic management, corporate governance, and entrepreneurship. He served as Academic Director of the Pappajohn Center for Entrepreneurship at Iowa State University. He worked in brand management at Procter & Gamble Company, as a selling supervisor at Lazarus Department Store, and served as a Captain in U.S. Army Military Intelligence. He has been active as consultant and trainer to business corporations, as well as to state and federal government agencies. He has written numerous articles and cases that have appeared in the Academy of Management Journal, International Journal of Management, Human Resource Management, Journal of Business Strategies, Case Research Journal, Business Case Journal, Handbook of Business Strategy, Journal of Management Case Studies, Annual Advances in Business Cases, Journal of Retail Banking, SAM Advanced Management Journal, and Journal of Management, among others. Dr. Hunger is a member of the Academy of Management North American Case Research Association (NACRA), Society for Case Research (SCR), North American Management Society, World Association for Case Method Research and Application (WACRA), Textbook and Academic Authors Association, and the Strategic Management Society. He is past President of the Society for Case Research and the Iowa State University Board of Directors. He also served as Vice President of the U.S. Association for Small Business and Entrepreneurship (USASBE). He is currently serving as President of the North American Case Research Association and on the editorial review boards of SAM Advanced Management Journal, Journal of Business Strategies, Business Case Journal and Current Issues in Management. He is also a member of the Board of Directors of the North American Case Research Association and the Society for Case Research. He is coauthor with Thomas L. Wheelen of Strategic Management and Business Policy, Essentials of Strategic Management, Cases in Strategic Management and Business Policy, as well as Concepts in Strategic Management and Business Policy, and a monograph assessing undergraduate business education in the United States. His textbook Strategic Management and Business Policy received the McGuffey Award for Excellence and Longevity in 1999 from the Text and Academic Authors Association. Dr. Hunger received the Best Case Award given by the McGrawHill Publishing Company and the Society for Case Research in 1991 for outstanding case development. He is listed in various versions of Who's Who, including Who's Who in the World. He was also recognized in 1999 by the Iowa State University College of Business with its Innovation in Teaching Award and was elected a Fellow of the Teaching and Academic Authors Association in 2001.
Thomas L. Wheelen, D.B.A., M.B.A., B.S. Cum Laude (George Washington University, Babson College, and Boston College, respectively), Teaching Experience: Visiting Professor, Trinity College-University of Dublin (Fall 1999); Professor of Strategic Management, University of South Florida (1983-present); Ralph A. Beeton Professor of Free Enterprise, University of Virginia-McIntire School of Commerce (1985-1981); Professor (1981-1974); Associate Professor (1974-1971); and Assistant Professor (1971-1968); Visiting Professor University of Arizona (1980-1979) and Northeastern University (Summer 1979, 1977, and 1975). Academic, Industry, and Military Experience: University of Virginia College of Continuing Education: (1) Coordinator for Business Education (1983-1978, 1976-1971) approved all undergraduate courses offered at seven Regional Centers and approved faculty; (2) Liaison Faculty and Consultant to the National Academy of the FBI Academy (1983-1972); and (3) developed, sold, and conducted over 200 seminars for local, state, and national governments, and companies for McIntire School of Commerce and Continuing Education. General Electric Company—various management positions (1965-1961); U.S. Navy Supply Corps (SC)—Lt. (SC) USNR—Assistant Supply Officer Aboard Nuclear Support Tender (1960-1957). Publications: (1) Monograph—An Assessment of Undergraduate Business Education in the United States (with J. D. Hunger), 1980; (2) Books—coauthor with J. D. Hunger—five active books: Strategic Management and Business Policy, 9th ed. (2004); Cases in Strategic Management and Business Policy, 9th ed. (2004); Concepts in Strategic Management and Business Policy, 9th ed. (2004); Strategic Management, 8th ed. (2002); Strategic Management and Business Policy, 8th ed., International Edition (2002); and Essentials of Strategic Management, 3rd ed. (2003). (3) Coeditor—Developments in Information Systems (1974) and Collective Bargaining in the Public Sector (1977) and (4) Codeveloper of software—STrategic Financial ANalyzer (ST. FAN) (1993, 1990, 1989—different versions); (5) Articles—authored over 40 articles that have appeared in such journals as the Journal of Management, Business Quarterly, Personnel Journal, SAM Advanced Management Journal, Journal of Retailing, International Journal of Management, and the Handbook of Business Strategy. (6) Cases—about 200 cases appearing in over 65 text and case books, as well as the Business Case Journal, Journal of Management Case Studies, International Journal of Case Studies and Research and Case Research Journal. Awards: (1) Fellow elected by the Society for Advancement of Management in 2002; (2) Fellow elected by North American Case Research Association in 2000; (3) Fellow elected by Text and Academic Authors Association in 2000; (4) 1999 Phil Carroll Advancement of Management Award in Strategic Management from the Society for Advancement of Management; (5) 1999 McGuffey Award for Excellence and Longevity for Strategic Management and Business Policy—6th Edition from the Text and Academic Authors Association; (6) 1996/97 Teaching Incentive Program Award for teaching undergraduate strategic management; (7) Fulbright, 1996-97, to Ireland but had to turn it down; (8) Endowed Chair, Ralph A. Beeton Professor, at University of Virginia (1981-1985); (9) Sesquicentennial Associateship research grant from the Center for Advanced Studies at the University of Virginia, 1979-80; (10) Small Business Administration (Small Business Institute) supervised undergraduate team that won District, Regional III, and Honorable Mention Awards; and (11) awards for two articles. Associations: Dr. Wheelen currently serves on the Board of Directors of Adhia Mutual Fund, Society for Advancement of Management, and on the Editorial Board and the Associate Editor of SAM Advanced Management Journal. He served on the Board of Directors of Lazer Surgical Software, Inc, and Southern Management Association and on the Editorial Boards of the Journal of Management and Journal of Management Case Studies, Journal of Retail Banking, Case Research Journal, and Business Case Journal. He was Vice President of Strategic Management for the Society for the Advancement of Management, and President of the North American Case Research Association. Dr. Wheelen is a member of the Academy of Management, Beta Gamma Sigma, Southern Management Association, North American Case Research Association, Society for Advancement of Management, Society for Case Research, Strategic Management Association, and World Association for Case Method Research and Application. He has been listed in Who's Who in Finance and Industry, Who's Who in the South and Southwest, and Who's Who in American Education.
We wrote Cases in Strategic Management and Business Policy to introduce you to strategic management—a field of inquiry that focuses on the organization as a whole and its interactions with its environment. The corporate world is in the process of transformation driven by information technology (in particular the Internet) and globalization. Strategic management takes a panoramic view of this changing corporate terrain and attempts to show how large and small firms can be more effective and efficient not only in today's world, but in tomorrow's as well.
The cases have been class-tested in strategy courses and revised based on feedback from students and instructors. For the most part, the text is unchanged from the eighth edition. The only changes are the additions of Enron, Tyco, and Worldcom examples in Chapter 2 and the inclusion of a glossary of key terms at the back of the book. The first 10 chapters are organized around a strategic management model that prefaces each chapter and provides a structure for both content and case analysis. We emphasize those concepts that have proven to be most useful in understanding strategic decision-making and in conducting case analysis. Our goal was to make the text as comprehensive as possible without getting bogged down in any one area. Endnote references are provided for those who wish to learn more about any particular topic. The primary changes from the eighth edition are the selection of cases. We included new versions of eight popular full-length cases and five entirely new cases. We also added a special category of ten experiential cases called Internet Research Mini-Cases. All of the cases are about actual organizations. The firms range in size from large, established multinationals to small, entrepreneurial ventures, and cover a broad variety of issues. As an aid to case analysis, we propose the strategic audit as an analytical technique.
Objectives
This book focuses on the following objectives, typically found in most strategic management and business policy courses:
This book achieves these objectives by presenting and explaining concepts and theories useful in understanding the strategic management process. It critically analyzes studies in the field of strategy to acquaint the student with the literature of this area and to help develop the student's research capabilities. It also suggests a model of strategic management. It recommends the strategic audit as one approach to the systematic analysis of complex organization-wide issues. Through a series of special issue and comprehensive cases, it provides the student with an opportunity to apply concepts, skills, and techniques to real-world corporate problems. The book focuses on the business corporation because of its crucial position in the economic system of the world and in the material development of any society.
Time-Tested Features
This edition contains many of the same features and content that helped make previous editions successful. Some of the features are the following:
Features New to This 9th Edition
TEXT
We have incorporated information from some of the recent scandals in corporate governance and business ethics in Chapter 2, Corporate Governance and Social Responsibility. The opening vignette to the chapter now deals with governance issues at Tyco International. A special boxed feature highlights the "whistle blowers" who brought to light the unethical and even criminal practices at Enron and Worldcom.
NEW! We have added a Glossary to the back of the book listing the many key terms and their definitions used within the chapters. Rather than paging through the book to find a particular term, the reader can go to one spot to find the definition and the page location of any important concept and technique.
NEW CASES
We have added five new cases dealing with contemporary issues and industries.
NEW VERSIONS OF POPULAR CASES
We have updated eight of our most popular cases to make them even more relevant in the classroom.
We have added the address, phone numbers, Web site and stock market symbol for each case of a publicly-held company. This table appears on pages xlvi and xlvii of this book.
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