Business Essentials (5th Edition)

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9780131441583: Business Essentials (5th Edition)

This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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From the Publisher:

This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.

From the Back Cover:

A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format. Its compact presentation spans the range of functional areas—management, marketing, operations, accounting, information systems, finance, and law—clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. For anyone—from mailroom to management—who seeks to thrive in today's business world.

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Ebert, Ronald J.; Griffin, Ricky W.
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