Items related to Canadian Advertising in Action, Seventh Edition (7th...
Designed for applied advertising courses in most community colleges and many continuing education departments in universities.
The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
"synopsis" may belong to another edition of this title.
- PublisherPearson Canada
- Publication date2005
- ISBN 10 0131477692
- ISBN 13 9780131477698
- BindingPaperback
- Number of pages560
- Rating
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