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The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
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- PublisherRoutledge
- Publication date2005
- ISBN 10 0131485199
- ISBN 13 9780131485198
- BindingPaperback
- Edition number4
- Number of pages456
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Book Description Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # T13D-01688
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E-marketing 4th Edition
Published by
Prentice Hall, Upper Saddle River, NJ
(2005)
ISBN 10: 0131485199
ISBN 13: 9780131485198
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Book Description Softcover. Condition: Very Good. 4th Edition. Books text has light writing and highlighting. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Light creasing, scuffing, and rubbing to the books cover and corners. Has a sticker on the front cover. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0131485199. ISBN/EAN: 9780131485198. Pictures of this item not already displayed here available upon request. Inventory No: 1561009599. Seller Inventory # 1561009599
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E-marketing 4th Edition
Published by
Prentice Hall, Upper Saddle River, NJ
(2005)
ISBN 10: 0131485199
ISBN 13: 9780131485198
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Softcover
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Book Description Softcover. Condition: Very Good. 4th Edition. Light shelf and corner wear, with minor crease on cover. Some minor marking . Binding is in good condition. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0131485199. ISBN/EAN: 9780131485198. Pictures of this item not already displayed here available upon request. Inventory No: 1560787542. Seller Inventory # 1560787542
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E-marketing 4th Edition
Published by
Prentice Hall, Upper Saddle River, NJ
(2005)
ISBN 10: 0131485199
ISBN 13: 9780131485198
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Softcover
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Book Description Softcover. Condition: Very Good. 4th Edition. Some light shelf and corner wear. Text appears clean. Binding is very good. Looks Great. Multiple copies available this title. Quantity Available: 6. Category: Business, Finance & Marketing; ISBN: 0131485199. ISBN/EAN: 9780131485198. Pictures of this item not already displayed here available upon request. Inventory No: 1560787539. Seller Inventory # 1560787539
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E-Marketing by Strauss, Judy; El-Ansary, Adel; Frost, Raymond
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Prentice Hall
(2005)
ISBN 10: 0131485199
ISBN 13: 9780131485198
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Book Description Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. Seller Inventory # 353-0131485199-gdd
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Book Description Condition: Used - Good. Seller Inventory # 9780131485198
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