Business (8th Edition)

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9780131495371: Business (8th Edition)

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

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From the Publisher:

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover:

Key Benefit: One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. Key Topics: A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running “field trip,” interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business — further enriched by a host of supplements, including a multimedia CD-ROM.

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Griffin, Ricky W; Ebert, Ronald J
Published by U.S.A.: Prentice Hall (2005)
ISBN 10: 0131495372 ISBN 13: 9780131495371
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Book Description U.S.A.: Prentice Hall, 2005. Soft cover. Book Condition: New. New international edition [Soft Cover] same contents as US edition. [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [Occasionally, international edition textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking. Bookseller Inventory # ABE-1470101657706

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Published by Prentice Hall Business (8th Edition) [Feb 27, 2005] Griffin, Ricky W and Ebert, Ronald J (2005)
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