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The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
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From the Back Cover:
This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.
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- PublisherPearson College Div
- Publication date2002
- ISBN 10 0131509705
- ISBN 13 9780131509702
- BindingPaperback
- Edition number1
- Number of pages296
- EditorCarson David
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Marketing and Entrepreneurship in SME's: An Innovative Approach
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Marketing and Entrepreneurship in SME's: An Innovative Approach
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Marketing and Entrepreneurship in SME's: An Innovative Approach
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ISBN 13: 9780131509702
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Marketing and Entrepreneurship in SME's : An Innovative Approach
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Marketing and Entrepreneurship in SMEs: An Innovative Approach
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780131509702. Seller Inventory # 8822823
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Marketing and Entrepreneurship in Sme's: An Innovative Approach
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(1995)
ISBN 10: 0131509705
ISBN 13: 9780131509702
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780131509702. Seller Inventory # 8953378
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Marketing and Entrepreneurship in SMEs: An Innovative Approach
Published by
Prentice Hall
(1995)
ISBN 10: 0131509705
ISBN 13: 9780131509702
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780131509702. Seller Inventory # 9128954
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Marketing and Entrepreneurship in SMEs: An Innovative Approach
Published by
Prentice Hall
(1995)
ISBN 10: 0131509705
ISBN 13: 9780131509702
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Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780131509702. Seller Inventory # 9128955
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