This best-selling introductory photography text teaches students how to use the medium confidently and effectively by emphasizing both technique and visual awareness. Comprehensive in scope, this book features superb instructional illustrations and examples in its clear presentation of both black and white and color photography. London offers extensive coverage of digital imaging and the latest technological developments, such as Web page design and formatting photos on CD-ROMs.
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Why is this the #1 photography text year after year? Because no other source does so much so well.
The eighth edition of Photography teaches the skills you need to use the medium confidently and effectively, emphasizing both technique and visual awareness. It features: ,/P>
More than a million copies of Photography are now in print. Many people who have used this book have become professional photographers or photography instructors, or are continuing to pursue their personal interest in photography. Whatever your interest in photography, this book is designed to teach the skills that you will need to use the medium confidently and effectively.
The emphasis of this edition continues to be in two major areas—technique and visual awareness.
The technical material helps you learn how to control the photographic process, or as Ansel Adams put it, to "understand the way that the lens 'sees' and the film 'sees.'" Equally important, this book can help you see by showing you the choices that other photographers have made and that you can make when you raise a camera to your eye.
Clarity and convenience have always been a focus of this book. In this edition even more effort has been made to organize and format information into an easy guide for beginning photographers and a quick reference for those with experience.
The general organization of technical information has been maintained, with updates for this new edition.
Improving visual awareness is a major emphasis of the book. Many demonstration photographs make topics easy to understand. Throughout the book you will find hundreds of illustrations by the best photographers showing how they have put to use various technical concepts. See for example:
New to the Eighth Edition
We are pleased to offer a Companion Website. Please visit the site at http://prenhall.com/london. This free online study resource contains many features, including:
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