Items related to Marketing Management: An Asian Perspective
Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.
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- PublisherPearson College Div
- ISBN 10 0131982621
- ISBN 13 9780131982628
- BindingPaperback
- Edition number4
- Number of pages830
- Rating
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