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Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.
To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132145383
- ISBN 13 9780132145381
- BindingHardcover
- Number of pages792
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