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Malhotra, Naresh Basic Marketing Research ISBN 13: 9780132544481

Basic Marketing Research - Hardcover

Malhotra, Naresh

 
9780132544481: Basic Marketing Research
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ISBN 10: 0132544482 ISBN 13: 9780132544481
Publisher: Pearson, 2011
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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  • PublisherPearson
  • Publication date2011
  • ISBN 10 0132544482
  • ISBN 13 9780132544481
  • BindingHardcover
  • Edition number4
  • Number of pages672
  • Rating

Other Popular Editions of the Same Title

9781292020488: Basic Marketing Research: Pearson New International Edition

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Publisher: Pearson, 2013
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  • 9781405836661: Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)

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