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“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132544709
- ISBN 13 9780132544702
- BindingPaperback
- Edition number1
- Number of pages360
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(2011)
ISBN 10: 0132544709
ISBN 13: 9780132544702
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Marketing Planning: Where Strategy Meets Action
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Pearson College Div
(2011)
ISBN 10: 0132544709
ISBN 13: 9780132544702
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