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The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
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- PublisherPearson College Div
- Publication date1997
- ISBN 10 0132690853
- ISBN 13 9780132690850
- BindingHardcover
- Number of pages752
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Introduction to Marketing Communications: An Integrated Approach
Published by
Pearson College Div
(1997)
ISBN 10: 0132690853
ISBN 13: 9780132690850
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Hardcover
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Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0132690853xvz189zvxnew
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Stock Image
Introduction to Marketing Communications: An Integrated Approach
Published by
Pearson College Div
(1997)
ISBN 10: 0132690853
ISBN 13: 9780132690850
New
Hardcover
Quantity: 1
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Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0132690853-new
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