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0132803607 / 9780132803601 Framework for Marketing Management & Interpretive Simulations Access Code Card Group B Package
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0132539306 / 9780132539302 Framework for Marketing Management
0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B
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About the Author:
Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
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- PublisherPrentice Hall
- Publication date2011
- ISBN 10 0132803607
- ISBN 13 9780132803601
- BindingPaperback
- Edition number5
- Number of pages332
- Rating
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