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Public Relations Practices - Softcover

 
9780133127645: Public Relations Practices
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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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  • PublisherPearson
  • Publication date2012
  • ISBN 10 0133127648
  • ISBN 13 9780133127645
  • BindingPaperback
  • Number of pages288
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Allen H. Center; Patrick Jackson; Stacey Smith; Frank Stansberry
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