Preparing Effective Business Plans: An Entrepreneurial Approach (Pearson Entrepreneurship) - Softcover

Barringer, Bruce

Softcover

ISBN 10: 0133506975 ISBN 13: 9780133506976

Publisher: Pearson, 2014

Synopsis

For undergraduate and graduate courses in entrepreneurship

 

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

 

Teaching and Learning Experience

This text will provide a better teaching and learning experience—for you and your students. Here’s how:

 

• Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
• Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
• Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

About this title

From the Back Cover:

This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.

Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.

MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.

 

About this edition

• Publisher: Pearson
• Publication date: 2014
• ISBN 10: 0133506975
• ISBN 13: 9780133506976
• Binding: Paperback
• Edition number: 2
• Number of pages: 288