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Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.

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  • PublisherPearson College Div
  • Publication date1995
  • ISBN 10 0134588940
  • ISBN 13 9780134588940
  • BindingHardcover
  • Number of pages440
  • Rating

Other Popular Editions of the Same Title

9780138521462: The Strategy Concept and Process: A Pragmatic Approach

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ISBN 10:  0138521468 ISBN 13:  9780138521462
Publisher: Prentice Hall, 1991
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  • 9780134629469: Strategy Concept and Process: A Pragmatic Approach, The: International Edition

    Pearson, 1995
    Softcover

  • 9780138525422: The Strategy Concept and Process: A Pragmatic Approach

    Prenti..., 1991
    Softcover

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