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Investigating Communication: An Introduction to Research Methods - Hardcover

Lawrence R. Frey

 
9780135034262: Investigating Communication: An Introduction to Research Methods
Hardcover
ISBN 10: 0135034264 ISBN 13: 9780135034262
Publisher: Prentice Hall College Div, 1990
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This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

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  • PublisherPrentice Hall College Div
  • Publication date1990
  • ISBN 10 0135034264
  • ISBN 13 9780135034262
  • BindingHardcover
  • Edition number1
  • Number of pages416
  • Rating

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