THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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Book Description Hardcover. Book Condition: New. 100% BRAND NEW ORIGINAL US HARDCOVER STUDENT 5th Edition / ISBN-10: 0135045592 / Mint condition / Never been read. Shipped out in one business day with free tracking. book. Bookseller Inventory # 325
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Book Description Prentice Hall, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 0135045592
Book Description Prentice Hall, 2009. Hardcover. Book Condition: New. 5. Bookseller Inventory # DADAX0135045592
Book Description Prentice Hall, 2009. Hardcover. Book Condition: New. Bookseller Inventory # P110135045592
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