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Lilien, Gary L. Marketing Models ISBN 13: 9780135446447

Marketing Models - Hardcover

Lilien, Gary L.

 
9780135446447: Marketing Models
Hardcover
ISBN 10: 0135446449 ISBN 13: 9780135446447
Publisher: Prentice Hall, 1991
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This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.

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  • PublisherPrentice Hall
  • Publication date1991
  • ISBN 10 0135446449
  • ISBN 13 9780135446447
  • BindingHardcover
  • Number of pages800
  • Rating

Other Popular Editions of the Same Title

9788120314757: Marketing Models

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ISBN 10:  8120314751 ISBN 13:  9788120314757
Publisher: Phi Learning, 2010
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    Prenti..., 1995
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  • 9780135619292: Marketing Models

    Prenti..., 1992
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