Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0136009980
Book Description Prentice Hall, 2008. Paperback. Book Condition: New. 13. Bookseller Inventory # DADAX0136009980
Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110136009980
Book Description Prentice Hall. Hardcover. Book Condition: New. 0136009980 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0136009980ZN