Business Essentials (7th Edition)

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9780136070764: Business Essentials (7th Edition)
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This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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From the Publisher:

This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.

From the Back Cover:

This best-selling book presents a brief “no-nonsense” approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium.

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