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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
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Book Description Prentice Hall. PAPERBACK. Condition: New. 0136083447 New Condition. Seller Inventory # NEW7.3046873
Book Description Prentice Hall, 2008. Paperback. Condition: New. Never used!. Seller Inventory # P110136083447
Book Description Prentice Hall, 2008. Condition: New. book. Seller Inventory # M0136083447