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Canadian Advertising in Action, Ninth Edition (9th Edition) - Softcover

Tuckwell, Keith J.

 
9780137060634: Canadian Advertising in Action, Ninth Edition (9th Edition)
Softcover
ISBN 10: 0137060637 ISBN 13: 9780137060634
Publisher: Pearson Education Canada, 2011
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Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. Thoroughly updated to reflect the rapid pace of change in the digital media world, this new edition incorporates new and emerging social media, such as Facebook and Twitter, and its impact on advertising.

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  • PublisherPearson Education Canada
  • Publication date2011
  • ISBN 10 0137060637
  • ISBN 13 9780137060634
  • BindingPaperback
  • Number of pages528
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Canadian Advertising in Action (9th Edition) Tuckwell, Keith J.
Published by Pearson Education Canada (2011)
ISBN 10: 0137060637 ISBN 13: 9780137060634
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