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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Book Description Trade paperback. 4th ed. Trade paperback (US). 318 p. Audience: General/trade. Good. Light wear to cover. Text appears unmarked. Seller Inventory # Alibris.0013640
Book Description Paperback. 4th Rev Edition. 0139068910 Good. May have some wear, markings, or minor cosmetic damage. Seller Inventory # 733461
Book Description Paperback. Condition: Good. Item is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts including access codes for textbooks. Might be an ex-library copy and contain writing/highlighting. Photos are stock pictures and not of the actual item. Seller Inventory # DS-0139068910-3