This specific ISBN edition is currently not available.View all copies of this ISBN edition:
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
"synopsis" may belong to another edition of this title.
Book Description Condition: new. Seller Inventory # hafaH_gold_0139068910