Items related to Marketing Research: European Edition (Prentice Hall...
Malhotra's Marketing Research text is widely recognised as a comprehensive, applied and authoritative book on the nature and scope of marketing research. This European edition draws on the strengths of the original and builds on the material to reflect European marketing research practice. In doing so it achieves a comprehensive introduction to marketing research with a well-balanced coverage of both quantitative and qualitative techniques. Marketing Research data analysis procedures are illustrated with respect to SPSS, SAS, BMDP, Minitab and Excel, along with other popular programmes. The book is supported with a wide range of supplementary material for both students and lecturers. The CD-ROM provides access to software from SNAP and MOSAIC, packages designed to aid survey design, data analysis and display and manipulate statistics. Marketing Research has been updated throughout to reflect the way in which marketing research is taught in a European context.
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From the Publisher:
Features & Benefits Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted & the way in which qualitative data can be analysed. Pioneering coverage of marketing research in an action research context. Stunning photographs which encapsulate the essence of the subject in a creative way. A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. Links, via the companion website, to a range of software packages, including SPSS, SNAP, Experian and MOSAIC, which are accompanied by exercises to encourage familiarisation.
From the Back Cover:
Key Benefit: This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Key Topics: Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.
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- PublisherPearson Higher Education
- Publication date1999
- ISBN 10 0139229647
- ISBN 13 9780139229640
- BindingPaperback
- Number of pages752
- Rating
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Marketing Research: European Edition: An Applied Orientation (Prentice Hall International Editions)
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Marketing Research: European Edition: An Applied Orientation (Prentice Hall International Editions)
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780139229640
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Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-080
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Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)
Published by
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ISBN 10: 0139229647
ISBN 13: 9780139229640
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-125
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Marketing Research
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ISBN 10: 0139229647
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780139229640. Seller Inventory # 9129980
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Marketing Research
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ISBN 10: 0139229647
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780139229640. Seller Inventory # 9129983
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Marketing Research
Published by
Financial Times/ Prentice Hall
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ISBN 10: 0139229647
ISBN 13: 9780139229640
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780139229640. Seller Inventory # 9129984
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Marketing Research
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ISBN 10: 0139229647
ISBN 13: 9780139229640
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780139229640. Seller Inventory # 9129982
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Marketing Research
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0139229647
ISBN 13: 9780139229640
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Softcover
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Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780139229640. Seller Inventory # 9129981
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