About the Author:
Jeffrey J. Fox is the bestselling author of How to Become CEO, How to Become a Rainmaker and How To Become a Great Boss. He is a Harvard MBA and founder of Fox and Co. Inc, a premier marketing consulting company in Connecticut. He has won numerous awards from the business community, including Sales & Marketing Management magazine's Outstanding Marketer Award.He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. His success has made him the subject of a Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world.
From AudioFile:
With principles that tower above most offerings, this is a sophisticated and stimulating lesson on sales. Fox's ideas are at once classy and down-to-earth, assertive and humble, and, above all, energizing. They speak for themselves with such clarity and practical authority that most listeners will want to use them right away. Along with the expected tips on developing mental focus and fine-tuning the sales encounter, Fox overturns conventional wisdom in a number of areas such as the value of long-term sales relationships and pricing gimmicks. Keep the focus on what customers need and want, and on getting the order today. The author's reading of this material is youthful, balanced, and credible. T.W. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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