International Marketing - Softcover

Joshi, Dr. Rakesh Mohan

Softcover

ISBN 10: 0198077025 ISBN 13: 9780198077022

Publisher: Oxford University Press, 2014

Synopsis

International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.

Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

About this title

About the Author:

Dr. Rakesh Mohan Joshi, RMJ: Indian Institute of Foreign Trade, New Delhi

Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009).

About this edition

• Publisher: Oxford University Press
• Publication date: 2014
• ISBN 10: 0198077025
• ISBN 13: 9780198077022
• Binding: Paperback
• Edition number: 2
• Number of pages: 816