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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
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About the Author:
Prof Pierre Joubert,Prof Michael Goldman,Dr Sean McCoy,Prof Frikkie Herbst,Ms Adri Jonker,Prof Johan Strydom,Mr Hennie Visser,Mr Kosie de Villiers,Prof Peet Venter,Prof Mari Jansen van Rensburg
Prof Pierre Joubert,Prof Michael Goldman,Dr Sean McCoy,Prof Frikkie Herbst,Ms Adri Jonker,Prof Johan Strydom,Mr Hennie Visser,Mr Kosie de Villiers,Prof Peet Venter,Prof Mari Jansen van Rensburg
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date2016
- ISBN 10 0199044937
- ISBN 13 9780199044931
- BindingPaperback
- Edition number2
- Number of pages400
- EditorVenter Prof Peet, Jansen Van Rensburg Prof Mari
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Strategic Marketing: Theory and Applications for Competitive Advantage
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Oxford University Press Southern Africa
(2016)
ISBN 10: 0199044937
ISBN 13: 9780199044931
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780199044931
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