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The European Corporation: Strategy, Structure, and Social Science - Hardcover

 
9780199242085: The European Corporation: Strategy, Structure, and Social Science
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This book examines the evolving strategies and structure of large European firms in comparative and historical context. Although European corporations still differ in terms of ownership and management, they are adopting increasingly similar organizational structures and diversification strategies. The authors explain recent corporate developments by extending Alfred Chandler's original model of strategy and structure to include conglomerate diversification and the more integrated 'networked multidivisional' structure.

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About the Author:

Richard Whittington is University Reader in Strategy at the Saïd Business School and Fellow of New College, University of Oxford. He was formerly Lecturer in Organizational Analysis at Imperial College and Reader in Marketing and Strategic Management at the University of Warwick. He is author of 'Corporate Strategies in Recession and Recovery' (Unwin Hyman) and 'What is Strategy-and Does it Matter?' (Routledge), as well as articles in a variety of journals. He is Associate Editor of the British Journal of Management and on the editorial boards of Long Range Planning and Organization Studies. Michael Mayer is a Lecturer in Strategic and International Management at the University of Glasgow. He has published articles in Organization Studies, the European Management Journal, and Industrial and Corporate Change.
Review:

"This is the definitive European work on the Harvard (Chandler) model of the strategy and structure of large corporations. After a balanced survey of alternatives and a measured denunciation of the excesses of Chandler's caricatures, Whittington and Mayer comprehensively confront the theory with empirical evidence and unmodishly but convincingly reaffirm the power of the Chandlerian perspective on diversification and divisionalization."--Leslie Hannah, Dean of City University Business School


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  • PublisherOxford University Press
  • Publication date2001
  • ISBN 10 0199242089
  • ISBN 13 9780199242085
  • BindingHardcover
  • Edition number1
  • Number of pages288

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Book Description Hardcover. Condition: new. Hardcover. This book traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom from the 1950s to the 1990s. It combines long-run trends with illustrative case studies of leading companies and their managers to present a rich and complex picture of corporate change. In particular, the authors highlight the paradox of increasingly similar patterns of corporate strategy and structure across advanced industrial nations with continuingmarked differences in corporate ownership, control, and managerial elites. Despite strong institutional contrasts between the leading European economies, and regardless of the decline of the American modelof management, big business in Europe has continued to follow a strategic and structural model pioneered in the United States during the first half of the twentieth century and encapsulated long ago in Alfred Chandler's (1962) 'Strategy and Structure'.This finding of similar patterns of corporate strategy and structure across Europe challenges recent relativist perspectives on organizations found in postmodern, culturalist, and institutionalist social science.Nevertheless, it does not endorse standard universalist accounts of convergence either. The book distinguishes between Chandlerism, with its original ideology of universalism, and the broader Chandlerianperspective, an enduring but evolving core of good sense about the corporation in certain kinds of advanced economies. Thus the authors show how the surprising success of conglomerate diversification and the increasing adoption of more 'networked' multidivisional structure simply extend the core principles of the Chandlerian perspective. They argue that the extent to which Chandlerian principles have held good across the advanced economies of Western Europe through the whole post-war periodmakes them a model for the kind of adaptive and bounded social scientific prescription appropriate to a changing and varied world. The book contributes to contemporary academicdebates on relativism and universalism by proposing a middle-way based on a boundedly-generalizing social science. For policy-makers, it suggest the possibility of steady economic convergence independent of radical and external pressure and sensitive to other aspects of national social structures. For business decision-makers, it offers a more positive model of diversification, especially conglomerate diversification, as well as a new networked organization appropriate to the demands of today'sknowledge economy. This book examines the evolving strategies and structure of large European firms in comparative and historical context. The authors explain recent corporate developments by extending Alfred Chandler's original model of strategy and structure to include conglomerate diversification and the more integrated'networked multidivisional' structure. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780199242085

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