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9780199248896: The Evolution of New Markets
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How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

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About the Author:

Paul Geroski is currently Deputy Chairman of the Competition Commission and Professor of Economics at the London Business School. His current research interests are focused on two areas: innovation, technological change, and the evolution of markets, and regulation and competition policy. He sits on the editorial boards of several journals and on the Council of the Royal Economic Society.

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  • PublisherOxford University Press
  • Publication date2003
  • ISBN 10 0199248893
  • ISBN 13 9780199248896
  • BindingHardcover
  • Edition number1
  • Number of pages240
  • Rating

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