Marketing: Real People, Real Choices

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9780205152063: Marketing: Real People, Real Choices
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Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.

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Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.

From the Back Cover:

Key Benefit: Introduces marketing from a practical, real-world perspective by fostering the development of decision-making skills through the presentation of the most important current trends in marketing. Key Topics: Provides a real-world emphasis and an anchor for the material presented in the book through the use of "Real People, Real Choices" segments in each chapter. These sections profile a marketing executive and an actual decision he or she had to make. Readers are given the options from which that executive had to choose and are encouraged to assume the role of the profiled executive by making a business decision. Principles of Marketing covers topics that are often given only cursory coverage in other books, including database marketing and integrated marketing; the marketing of "intangibles" such as politics, religion, and celebrities; and social responsibility and ethical decision- making. A conversational writing style and the use of humor make the book easy to read. Market: A valuable book for any business executive who needs to understand the latest trends in marketing.

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Other Popular Editions of the Same Title

9780130213044: Marketing: Real People, Real Choices

Featured Edition

ISBN 10:  0130213047 ISBN 13:  9780130213044
Publisher: Prentice Hall College Div, 1999
Hardcover

9780133130591: Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText - Access Card Package (8th Edition)

Pearson, 2015
Softcover

9780131449688: Marketing: Real People, Real Choices (4th Edition)

Prenti..., 2005
Softcover

9780136054214: Marketing: Real People, Real Choices (6th Edition)

Prenti..., 2008
Softcover

9780130351340: Marketing: Real People, Real Choices (3rd Edition)

Prenti..., 2002
Softcover

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