Speaking with a Purpose (9th Edition) - Softcover

Koch, Arthur; Schmitt, Jason

Softcover

ISBN 10: 0205220401 ISBN 13: 9780205220403

Publisher: Pearson Higher Education, 2013

Synopsis

Provides a concise, practical, and step-by-step approach to public speaking

 

Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.  It is based primarily on a traditional public speaking approach combined with up-to-date communication theory.  It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches.  The step-by-step approach of the book allows students to concentrate on the speechmaking process.

 

Learning Goals

Upon completing this book, readers will be able to:

• Understand speech purpose and audience response
• Organize, support, and outline their speeches
• Identify persuasive appeals and fallacies
• Understand and practice ethical public speaking

 

 

About this edition

• Publisher: Pearson Higher Education
• Publication date: 2013
• ISBN 10: 0205220401
• ISBN 13: 9780205220403
• Binding: Paperback
• Number of pages: 144