Developing the Public Relations Campaign: A Team-Based Approach - Softcover

Bobbitt, Randy; Sullivan, Ruth

Softcover

ISBN 10: 0205569900 ISBN 13: 9780205569908

Publisher: Pearson College Div, 2008

Synopsis

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

About this title

From the Back Cover:

Developing the Public Relations Campaign: A Team-Based Approach , 2/E

Randy Bobbitt, University of West Florida

Ruth Sullivan, Marshall University

Developing the Public Relations Campaign takes you step-by-step through the process of developing a successful public relations campaign. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model.

 

This text introduces a three-step process of planning, implementation, and evaluation that accurately describes the campaign development process used in the real world. Practical exercises and case studies in every chapter guide you through the development of your own public relations campaigns.

 

Features of the New Edition:

• Emphasizes the team project approach — compatible with the competitive agency model as well as other forms of team projects — to further your skills in group work and reflect the reality of the practice.
• Uses a practical, service-learning approach to bring the real worldinto the classroom and give you real, applicable experience.
• Addresses interactive media in a new chapter, ensuring you become familiar with the most current methods for conducting public relations campaigns, including the Internet, podcasting, and social media.
• Includes a sample campaign, “Tracking the Case: College Students and Credit Card Debt” to clearly illustrate concepts discussed throughout the text.
• Offers at least one case study per chapter, including salient issues such as Hurricane Katrina, the 2006 Duke Lacrosse case, the movie “We Are Marshall,” and the 2007 tragedy at Virginia Tech.

About the Author:

After teaching English literature and composition for several years at Concordia University in Montreal, Ruth Sullivan received her LL.B. and B.C.L. from McGill University. She completed the Legislative Drafting Program at the University of Ottawa and clerked for Chief Justice Laskin at the Supreme Court of Canada. After completing her Bar exams, and a Masters in Legislation from the University of Ottawa, she joined the Faculty of Law at the University of Ottawa in 1984. Her primary interests are administrative law, statutory interpretation, linguistics, legal drafting, and legal theory. She has worked in the Legislation Section and the Regulations Section of the Department of Justice and directed the Graduate Program in Legislation and Legal Drafting. She has taught drafting and interpretation in Kuala Lumpur, Kiev, Rome, and Ottawa.

About this edition

• Publisher: Pearson College Div
• Publication date: 2008
• ISBN 10: 0205569900
• ISBN 13: 9780205569908
• Binding: Paperback
• Edition number: 2
• Number of pages: 270