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Developing the Public Relations Campaign: A Team-Based Approach , 2/E
Randy Bobbitt, University of West Florida
Ruth Sullivan, Marshall University
Developing the Public Relations Campaign takes you step-by-step through the process of developing a successful public relations campaign. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model.
This text introduces a three-step process of planning, implementation, and evaluation that accurately describes the campaign development process used in the real world. Practical exercises and case studies in every chapter guide you through the development of your own public relations campaigns.
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