Speaking with a Purpose (8th Edition) - Softcover

Koch, Arthur

Softcover

ISBN 10: 0205624928 ISBN 13: 9780205624928

Publisher: Pearson Higher Education, 2009

Synopsis

Speaking with a Purpose provides readers with the “nuts and bolts” needed to become effective public speakers.

 

Intentionally brief, this book allows the reader to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps readers identify ways to make their speeches more effective. Highly popular and practical, the Eighth Edition is the best of the brief books available on the subject.

About this title

From the Back Cover:

Highlighted features with this edition include:

• Clear, concise, and immediately applicable advice without extraneous verbiage or non-essential material.
• The integration of the essentials of communication theory with a step-by-step approach to the speechmaking process to provide the right balance for beginning speakers.
• Includes “Communication Rating Forms,” which contain useful matrices for evaluating speeches and enhancing critical thinking skills.
• Emphasis on the speaker's purpose, offering a unifying theme for the text and the course.
• Contains an extensive section on ethics and plagiarism, which stresses the importance of these topics and of being an ethical speaker.
• Offers an updated list of suggested Web sites at the end of each chapter, providing readers with resources for additional study and research.

About this edition

• Publisher: Pearson Higher Education
• Publication date: 2009
• ISBN 10: 0205624928
• ISBN 13: 9780205624928
• Binding: Paperback
• Number of pages: 192