Strategic Communication in Business and the Professions - Softcover

O'Hair, Dan; Friedrich, Gustav; Dixon, Lynda

Softcover

ISBN 10: 0205693113 ISBN 13: 9780205693115

Publisher: Pearson, 2010

Synopsis

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.  For the successful communicator this book provides the both framework and the necessary tools. 

 

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

About this title

From the Back Cover:

About the Author:

Dan O'Hair

University of Oklahoma 

 

Background

H. Dan O'Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma. He has published more than seventy research articles in communication, business, management, and psychology journals and volumes. In addition, he has authored and edited twelve books on the topic of communication. O'Hair has been the principle investigator for several grants from business, non-profit, and government institutions totaling more than $4 million. He has served on the faculties of Texas Christian University, New Mexico State University, and Texas Tech University. He served as editor of the Journal of Applied Communication Research, one of NCA's research journals and as associate editor of ten journals in the social sciences. His teaching interests are business and organizational communication, risk communication, and health communication.  In 2006, Dr. O’Hair served as President of the National Communication Association, the world’s largest scholarly organization devoted to the study and advancement of communication.

 

 

Gustav W. Friedrich

Rutgers University 

 

Background

Gustav W. Friedrich is Professor II and Dean in the School of Communication, Information, and Library Studies at Rutgers University. His publications appear in such journals as Communication Education, Communication Monographs, Journal of Communication, and Journal of Personality and Social Psychology. He is author/editor of 13 books. Professor Friedrich's honors and awards include: Presidential Professor; Kenneth E. Crook Faculty Award; Josh Lee Service Award; Henry Daniel Rinsland Memorial Award for Excellence in Educational Research; Regents' Award for Superior Teaching; and Golden Anniversary Award. His research interests are in communication theory and in instructional and applied communication.

 

Lynda Dee Dixon

Bowling Green State University 

 

Background

Lynda Dee Dixon is Associate Professor in the Department of Interpersonal Communication at Bowling Green State University. She has served as Graduate Coordinator in the School of Communication Studies and as Faculty Associate in the Graduate College. Previously, she has been on the faculty at the University of Oklahoma, University of New Mexico, and Indiana University-South Bend. A Cherokee from Oklahoma, she began her research by studying the health communication of Oklahoma American Indian women. Her research has focused on diversity issues in health, education, and professional organizations. Dixon's publications include a co-edited book on women in prison, book chapters, and journal articles. Her three most recent journal articles have focused on the effects of architecture and posted signs in federal health care facilities for American Indians, and the phenomenon of rap music. She teaches graduate and undergraduate courses in health communication, intercultural communication, and organizational communication.

About this edition

• Publisher: Pearson
• Publication date: 2010
• ISBN 10: 0205693113
• ISBN 13: 9780205693115
• Binding: Paperback
• Number of pages: 456