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Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing) - Hardcover
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
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- PublisherRichard D Irwin
- ISBN 10 0256082049
- ISBN 13 9780256082043
- BindingHardcover
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Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)
Published by
Richard D Irwin
(1991)
ISBN 10: 0256082049
ISBN 13: 9780256082043
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Hardcover
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-0256082049-6
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