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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing) - Hardcover
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
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- PublisherRichard D Irwin
- Publication date1994
- ISBN 10 0256122407
- ISBN 13 9780256122404
- BindingHardcover
- Number of pages640
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PROMOTIONAL STRATEGY: MANAGING T
Published by
Richard D Irwin
(1994)
ISBN 10: 0256122407
ISBN 13: 9780256122404
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Hardcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 2.5. Seller Inventory # Q-0256122407
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