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Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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- PublisherRichard d Irwin
- Publication date1996
- ISBN 10 025617802X
- ISBN 13 9780256178029
- BindingHardcover
- Number of pages752
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Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
Published by
Richard d Irwin
(1996)
ISBN 10: 025617802X
ISBN 13: 9780256178029
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Hardcover
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Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk025617802Xxvz189zvxnew
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