Items related to Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the market place.
"synopsis" may belong to another edition of this title.
- PublisherRichard d Irwin
- Publication date1997
- ISBN 10 0256214387
- ISBN 13 9780256214383
- BindingHardcover
- Number of pages670
- Rating
Buy New
Learn more about this copy
US$ 148.67
Shipping:
US$ 31.08
From United Kingdom to U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1997)
ISBN 10: 0256214387
ISBN 13: 9780256214383
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-0256214387-6
Buy New
US$ 148.67
Convert currency