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IMC: Using Advertising and Promotion to Build Brands - Softcover

 
9780256214765: IMC: Using Advertising and Promotion to Build Brands
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International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page

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  • PublisherMcGraw-Hill College
  • Publication date2002
  • ISBN 10 025621476X
  • ISBN 13 9780256214765
  • BindingPaperback
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9787040113624: IMC: Using Advertising and Promotion to Build Brands

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ISBN 10:  7040113627 ISBN 13:  9787040113624
Publisher: McGraw-Hill Publishing Co., 2008
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