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We live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action: they are designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy.
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Carliss Y. Baldwin is Senior Associate Dean and William L. White Professor of Business Administration and Kim B. Clark is Dean of the Faculty and Harry E. Figgie, Jr., Professor of Business Administration, both at Harvard Business School.
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Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # CIN000275774
Book Description The MIT Press, 2000. Hardccover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 2nd printing. Lacking dj. Square, tight and unmarked in full cloth binding. 471pp. Size: 4to - over 9" - 12" Tall. Seller Inventory # 065048
Book Description imusti, 2000. Hardcover. Condition: VERY GOOD. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 0262024667_abe_vg
Book Description The MIT Press. Hardcover. Condition: Good. 0262024667. Seller Inventory # 9780262024662
Book Description The MIT Press, 2000. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0262024667-2-4