Items related to Marketing Principles and Practice

Marketing Principles and Practice - Softcover

Adcock, Dennis; Halborg, Al; Ross, Caroline

 
9780273646778: Marketing Principles and Practice
Softcover
ISBN 10: 027364677X ISBN 13: 9780273646778
Publisher: Ft Pr, 2001
View all copies of this ISBN edition:
 
 
Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

"synopsis" may belong to another edition of this title.

  • PublisherFt Pr
  • Publication date2001
  • ISBN 10 027364677X
  • ISBN 13 9780273646778
  • BindingPaperback
  • Edition number4
  • Number of pages534
  • Rating

Top Search Results from the AbeBooks Marketplace

Stock Image

Adcock, Dennis; Halborg, Al; Ross, Caroline
Published by Ft Pr (2001)
ISBN 10: 027364677X ISBN 13: 9780273646778
New Softcover Quantity: 1
Seller:
Books Unplugged
(Amherst, NY, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk027364677Xxvz189zvxnew

More information about this seller | Contact seller

Buy New
US$ 110.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds