Exploring Corporate Strategy (6th Edition) - Softcover

Gerry Johnson

Softcover

ISBN 10: 0273651129 ISBN 13: 9780273651123

Publisher: Prentice Hall, 2002

Synopsis

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

About this title

Review:

"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP

About this edition

• Publisher: Prentice Hall
• Publication date: 2002
• ISBN 10: 0273651129
• ISBN 13: 9780273651123
• Binding: Paperback
• Edition number: 6
• Number of pages: 1120