"synopsis" may belong to another edition of this title.
Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.
Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.
KEY FEATURES
About the author
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: Brand New. 3rd edition. 448 pages. 9.25x7.25x1.00 inches. In Stock. Seller Inventory # 0273682008