International Business Environment - Softcover

Brooks, Ian; Weatherston, Jamie; Wilkinson, Graham

9780273682479: International Business Environment

Softcover

ISBN 10: 0273682474 ISBN 13: 9780273682479

Publisher: Prentice Hall, 2004

The International Business Environment is a thoroughly revised and re-orientated edition of the successful text entitled The Business Environment by the same author team. Responding to demand for a more global perspective, the book offers broad and discursive coverage of the external international environment that organisations face. It addresses the key issues and institutions within the economic, political and legal frameworks, as well as the impacts of social and cultural, technological and ecological developments.

Maintaining a strong business focus throughout, the book offers valuable pedagogical support, notably in the provision of a bank of long cases at the back of the book which give substantial illustration of the concepts in practice. Regular mini-cases, chapter summaries, references and further reading also aid students� learning. Further support is offered to both lecturers and students via its companion website www.booksites.net/brooks

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From the Back Cover:

The International Business Environment is written for undergraduate and masters--level students taking an introductory module on the international context and environment of business as part of an International Business, Business Studies or Management degree.

The book provides broad and discursive coverage of the external environment confronted by both large and small organisations. It examines the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social and cultural, technological and ecological developments.

A well-structured chapter framework features mini-cases, summaries, references and further reading. A selection of long cases provides further substantial illustration of concepts in practice.

A website for the tutor contains teaching and case notes, as well as presentation slides. It can be found at www.booksites.net/brooks

Key Features

Applied business focus covers all aspects of the international business environment
Longer cases feature a range of industries in public and private sectors
Mini-cases and discussion questions provide regular opportunity for critical reflection
Recent data and examples bring immediate relevance to the subject
References to relevant websites at the end of each chapter

Dr Ian Brooks is Dean of Northampton Business School at University College Northampton and researches organisational change.

Jamie Weatherston is Senior Lecturer in Strategic Management at Newcastle Business School, Northumbria University

Graham Wilkinson is Senior Lecturer in Business and Economics at Northampton Business School, University College Northampton.

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