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A rich resource that guides students through the rational and emergent approaches to strategic management.
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From the Back Cover:
Corporate Strategy 4th Edition
by Richard Lynch
Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.
Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world.
New to this edition:
- A brand new chapter on Government, Public Sector and Not for Profit strategy.
- 80 case studies from around the world give students a broad perspective on how strategy is applied in organizations as diverse as MTV and a local theatre company, Bajaj Motorcycles of India and the Olympic City bids. 1/3 of cases are new to this edition.
- The most current topics, including increased financial disclosure and corporate governance, technology, entrepreneurial strategy, network strategies and much more.
Supporting student learning through:
- A Student CD Rom contains an extended case study introducing the subject of strategy.
- Learning Outcomes, Key Strategic Principles and Chapter Summaries give a clear idea of what’s expected to be understood by students for each chapter, while end of chapter questions and Multiple Choice quizzes on the Companion Website help students to recap and check that they have understood.
- Critical Reflections and Strategic Project boxes encourage debate and updated References, Further Reading and live Web Links on the Companion Website and help students to investigate topics further.
- A full Glossary is supplied both in the book and on the Website.
The Companion Website for this book can be found at www................ and also includes the Lecturer’s Resources, which are password protected and include a brand new Test Bank, Case Studies removed from the third edition, updated PowerPoint slides and a full Lecturer’s Manual with supporting notes for the Case Studies and the Student CD Rom.
Accessible, modern, international and comprehensive – Richard Lynch’s Corporate Strategy 4th Edition is ideal for students undertaking any introductory course in Strategy.
Richard Lynch has worked as a Strategic Director and run his own management consultancy company specializing in European and International strategy. He is Emeritus Professor of Strategic Management at Middlesex University in London, UK.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2006
- ISBN 10 0273701789
- ISBN 13 9780273701781
- BindingPaperback
- Edition number4
- Number of pages830
- Rating
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Corporate Strategy
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ISBN 10: 0273701789
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Book Description Paperback. Condition: Very Good. Corporate Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273701781
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Corporate Strategy
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ISBN 10: 0273701789
ISBN 13: 9780273701781
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273701781
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Corporate Strategy
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ISBN 10: 0273701789
ISBN 13: 9780273701781
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Corporate Strategy
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Corporate Strategy
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ISBN 10: 0273701789
ISBN 13: 9780273701781
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Book Description Condition: Good. 4th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP26836452
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Corporate Strategy
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(2005)
ISBN 10: 0273701789
ISBN 13: 9780273701781
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Book Description Condition: Good. 4th. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP94984756
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Book Description Paperback. Condition: Very Good. A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002201558
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Corporate Strategy
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(2006)
ISBN 10: 0273701789
ISBN 13: 9780273701781
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780273701781. Seller Inventory # 8433702
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