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Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz - Softcover

Christopher Lovelock; Jochen Wirtz

 
9780273756064: Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz
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ISBN 10: 0273756060 ISBN 13: 9780273756064
Publisher: Pearson Education, 2011
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Paperback. Pub Date :2013-02-11 Pages: 648 Language: English Publisher:. Pearson Education For undergraduate courses in Service Marketing This title is a Pearson Global Edition The Editorial team at Pearson has worked closely with educators around the world to include. content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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  • PublisherPearson Education
  • Publication date2011
  • ISBN 10 0273756060
  • ISBN 13 9780273756064
  • BindingPaperback
  • Number of pages648
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9780273756064: Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz
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