Business Communication Today - Softcover

Courtland L. Bovée

Softcover

ISBN 10: 0273761463 ISBN 13: 9780273761464

Publisher: Pearson Education, 2011

Synopsis

For Business Communication courses in any curriculum. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from last decade Bovee/Thill provides real-world training for the business world of today and tomorrow. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders. Available with mybcommlab! Practice Makes Polished mybcommlab is the online study tool that helps you transform Business Communication students into polished professionals, ready to tackle the rigors of today's business landscape.

About this title

About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

About this edition

• Publisher: Pearson Education
• Publication date: 2011
• ISBN 10: 0273761463
• ISBN 13: 9780273761464
• Binding: Paperback
• Number of pages: 720